#eye #eye




IMPOSSIBLE FOODS


No meat, all merit.
Swapping animal meat with Impossible Foods uses 96% less land, 87% less water, and 89% fewer greenhouse gas emissions- meaning with every bite of Impossible, you're helping save this planet.

It’s time to give credit where it's due and recognize the real unseen heroes saving the environment- the eaters.


AD: Adriana Torres
CW: Catherine Lindberg

CC






RESTAURANT STUNT:


In this stunt, Impossible Foods will plant hired actors at restaurants to give surprise standing ovations to every person who eats an Impossible dish. At first bite, they will rise from their seats to clap, cheer, and even throw roses and confetti, only to sit and repeat it with every bite taken.


This will generate buzz and earned media on socials.

MOST INFLUENTIAL EATER LEADERBOARD:


Through tracking online purchases and submitted receipts, Impossible Foods will launch a leaderboard on their website that highlights the positive environmental impact people who love Impossible Foods have made and updates in real time.


For a deeper look at the most influential eaters, eater-stats will be highlighted through social pages as well.


Impossible Kitchen Set:

SET
K

IMPOSSIBLE KITCHEN SET

Impossible foods will launch a “saving the world” kitchen set as a constant remind for the positive environmental impact they are making.